A website that earns its five stars.
A complete rebuild of serenitysalonmd.com. Every real page is kept, every leftover is removed, and the services new clients and brides search for finally get pages of their own.
Where things stand
Serenity wins on reviews. The site does not yet help.
The audit found sample staff with corporate job titles, sample services at made-up prices and an empty page in the main menu, all published and all handed to Google. It also found a team of real stylists with real bios, strong photos and the best rating in town.
The rebuild keeps everything that is true and removes everything that is not.
What gets built
24 pages. About the same size as the real site today, organized around how people search. Every page is already designed in the concept site.
| Section | Pages | What changes |
|---|---|---|
| Home | 1 | Services, team, reviews, hours, location and booking, instead of a single line over a photo |
| About | 1 | Stephanie's story, carried over and tidied |
| Team and stylist pages | 10 | All nine bios kept, each with its own Book Now button and a correct address |
| Services | 6 | The full price menu, plus pages for Cuts and Styling; Color, Highlights and Balayage; Extensions; Skin, Lashes and Brows; Permanent Jewelry |
| Weddings | 1 | Packages, gallery and inquiry form together, replacing four partial pages |
| Products | 1 | All five brands on one page |
| Coastal Glow Aesthetics | 1 | Treatments and how to book them |
| Newsletter and specials | 1 | Each issue as real, searchable text |
| Policies | 1 | Cancellation policy |
| Contact | 1 | Hours, map, tap-to-call and the contact form |
| Total | 24 |
What is included
Design and build
- Custom design around the salon's logo, the bay views and real photos of the team's work
- Built for phones first
- Book Now and Gift Cards on every screen, connected to the existing Mangomint account
- Contact and wedding inquiry forms delivered to the salon's inbox
- Prices, staff and photos editable in-house
SEO and cleanup
- A written title and description on every page
- Plain web addresses, with a redirect from each of the 55 old ones
- Complete salon details for Google: hours, services, location
- Google reviews shown on the site
- A description on every photo
- Search Console and analytics set up
Local presence
- Google Business Profile review and tune-up
- One business name across Google, Facebook, Yelp and the directories
- The resort's link to the salon kept working
- Removal request for the dead booking listing
What stays the same
Nothing about how the salon runs day to day changes.
- The domain stays serenitysalonmd.com and stays in the salon's name
- Booking stays in Mangomint
- Gift cards stay in Mangomint
- The stylist bios and existing photos carry over
- The current site stays live until the new one is approved
- The salon owns the finished website
Investment
One flat price for the build, then $70 per month for hosting and support. About three weeks from kickoff to launch.
Website rebuild
$3,400 one-timeHalf to begin, half at launch.
- All 24 pages designed and built
- Every finding in the audit addressed
- Redirects from all 55 old addresses
- Google Business Profile tune-up
- Search Console and analytics configured
- 30 days of adjustments after launch
Hosting
$20 per monthFast, secure hosting with backups and the site's security certificate.
Support
$50 per monthSoftware and security updates, plus content edits such as prices, staff, photos and specials.
What we need to get started
- Current hours and the current staff list
- Which business name to use everywhere
- Access to the Wix account, to point the domain at launch
- Manager access to the Google Business Profile
- Any photos of recent work, the boutique and the space
- A short call to confirm the service pages and wedding packages
Ready when you are.
One conversation gets it scheduled. The audit has the detail behind every item in this proposal.
See the concept siteRead the audit